Ainthropology is a research consultancy that helps you build and use AI in ways that work for real people, in real settings, with real constraints. 

We bring digital anthropology—the study of how people interact with technology—to the questions that data alone can’t answer: How do people understand new AI systems? Why do they trust them, adopt them, resist them, or reshape them to fit their needs?

We support teams across the AI lifecycle, from early discovery to deployment, through our signature approach for participatory AI development — Continuous User Research Engagement (CURE). We uncover what users and communities actually need, where risks and unintended consequences may emerge, and how specific practices, values, and local context shape outcomes.

We also provide guidance on responsible data practices, especially in sensitive contexts and underrepresented languages.

The result is AI that isn’t just technically impressive, but usable, accountable, and grounded in the worlds it enters.